Brave Ideas

Conceptual ideas intended to push clients

Brave is a program designed to help both internal creatives and clients think big. These sessions solve problems in big ways. These are ideas that will get clients notoriety and set them apart from their competition. We think large, force the public to take notice and just be Brave.

Coffee-Mate launched their new dessert-inspired flavors at Walmart Stores in the US and Canada. This campaign was in support of the launch with the goal of inspiring shoppers to try the new flavors and creating dessert recipes, all driving to trial and purchase at Walmart.

Shoppers were targeted with relevant custom created content executed through social channels, digital display and print placements.

For a lot of Walmart shoppers, the holidays are all about making things personal. They love experimenting with all kinds of holiday flavors so we let them take part in choosing next year’s exclusive flavor, then immediately served up this year’s holiday flavor so we’d stay top-of-mind. 

We put the voting power right in shoppers’ hands before they even walked into Walmart. This wasn’t your average flavor vote. We knew they use ibotta for rebates, And that they spend a lot of time on Snapchat tapping through branded stories. So that’s where we found them. On top of the vote, we sampled this year’s holiday flavor in-store. They loved it!

Hundreds of thousands voted. And shoppers decided that next year’s flavor will be Marshmallow hot cocoa! That, my friends, is how Coffee-mate made the holidays a little more personal.

The site was supported by a series of paid social posts and targeted media on relevant international sites. Specific destinations were curated per individual country data that showed high number of past visits and interest.

Building off of the arrival of Star Wars: The Force Awakens, Coffee-Mate released limited edition Star Wars coffee creamers with exclusive flavors and character inspired bottles. We harnessed the force of the Star Wars Universe and focused it into a unique and engaging partnership with Coffee-Mate Creamers.

The partnership gave existing Star Wars and Coffee-Mate fans a way to combine two things they love, while simultaneously reaching new audiences from both camps and more. We did this through a series of social, digital, print and in-store creative with strategic focus on the purchase of the exclusive Star Wars Coffee-Mate Creamers.