Brand USA and the NFL teamed up for an unprecedented partnership and experience second to none. Intent to promote US Travel Tourism and NFL games national and abroad.

The partnership resulted in an omnichannel campaign that included In-Person Experiential with live social interactions powered by Google, Facebook, Youtube, Twitter and other online channels, Social Media Video Contest in which users uploaded their best NFL end zone dance, shared, interacted and voted on entries for a chance to win Super Bowl tickets, Print & Digital Advertisements that ran in the NFL London Games programs, ESPN UK magazine and digital and other sports and travel mediums along with other collateral.