BRAND USA & EXPEDIA
The site was supported by a series of paid social posts and targeted media on relevant international sites. Specific destinations were curated per individual country that data showed high number of past visitors and interest from said countries.
Brand USA partnered with online travel giant Expedia, to promote US destination suggestions and information through relevant, targeted media and social posts all driving to a fun, interactive quiz.
The quiz took users through a series of unique questions in which the aggregate of answers resulted in a US destination closest matching based on the answers given.