COFFEE-MATE + STAR WARS

Building off of the arrival of Star Wars: The Force Awakens, Coffee-Mate released limited edition Star Wars coffee creamers with exclusive flavors and character inspired bottles. We harnessed the force of the Star Wars Universe and focused it into a unique and engaging partnership with Coffee-Mate Creamers. The partnership gave existing Star Wars and Coffee-Mate fans a way to combine two things they love, while simultaneously reaching new audiences from both camps and more. We did this through a series of digital, print and in-store creative with strategic focus on the purchase of the exclusive Star Wars Coffee-Mate Creamers.