Coffee-Mate
Vote-A-Flavor

We put the voting power right in shoppers’ hands before they even walked into Walmart. This wasn’t your average flavor vote. We knew they use ibotta for rebates, And that they spend a lot of time on Snapchat tapping through branded stories. So that’s where we found them. On top of the vote, we sampled this year’s holiday flavor in-store. They loved it!

Hundreds of thousands voted. And shoppers decided that next year’s flavor will be Marshmallow hot cocoa! That, my friends, is how Coffee-mate made the holidays a little more personal.

AWARDS: 2017 GOLD ADDY - Animation & Social
AAF - AMERICAN ADVERTISING AWARD