Coffee-Mate
Dessert Flavors
Coffee-Mate launched their new dessert-inspired flavors at Walmart Stores in the US and Canada. This campaign was in support of the launch with the goal of inspiring shoppers to try the new flavors and creating dessert recipes, all driving to trial and purchase at Walmart.
Shoppers were targeted with relevant custom created content executed through social channels, digital display and print placements.
Walmart.com Coffee-Mate page featuring all video, photo and recipe content. The page was the destination for all supporting materials drove to.
Demo handout items at Walmart.
